Amplification.

Through a grant from the Robert Wood Johnson Foundation (RWJF) SEIC amplifies health equity narratives through the power of sports and storytelling. In partnership with RWJF, SEIC mobilizes athletes, influencers, and industry leaders to elevate stories that often go unheard and expand the infrastructure needed to drive lasting narrative change through sport.  SEIC identifies strategic storytelling opportunities tied to major sports moments, increasing visibility for RWJF research and resources, and amplifying stories highlighting health equity. SEIC engages sports industry leaders through research briefings, industry events, and digital platforms to expand the reach of RWJF tools, resources, and research.

Rising Media Stars partnered with SEIC during the WNBA Finals to tell stories about the WNBA Community and its culture of belonging.

Across cities and teams, alumni and the current generation of players or the fans, the W fosters a sense of connection for everyone, regardless of who they are or where they live.

Watch the content HERE, HERE and HERE.

Soccer has long been more than what happens on the field. From the relationships built through the game to the shared experiences that bring people together, soccer has the power to create connection, foster belonging, and build healthier communities.

U.S. Soccer’s legacy and social impact arm, Soccer Forward Foundation, is releasing a video series exploring the people and stories that bring that impact to life. 

Each film is available at ussoccer.com and the official U.S. Soccer YouTube channel.

Gen Z is tuned in and new research shows that sports and gaming are uniquely positioned to reach them on the issues they care about most.

On April 29, 2026 SEIC brought together RWJF's national teen survey on sports, gaming, and social issues with Parity's research on Gen Z fandom and women's sports, bridged by the voice of Emma Schieck, 2x Paralympic Gold Medalist on the U.S. Women's National Sitting Volleyball Team and reigning World Cup Gold Medalist and MVP.  Learn why Gen Z is inclined to start conversations after athletes speak up. Together, these findings offer sports industry leaders and those working to reach Gen Z with a roadmap for translating what this generation is telling us into meaningful action.

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To watch the webinar click HERE.

HBCU Endzone teamed up with SEIC to celebrate and preserve the legacy of HBCUs in shaping the sports landscape, while inspiring the next generation to continue breaking barriers and forging uncharted paths.

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The initiative empowered HBCU
Ambassadors - student content creators - to tell powerful, authentic stories about the history of sports and Historically Black Colleges and Universities (HBCUs). The series of impactful conversations surrounding health and wellness in the HBCU
community shared hope while amplifying the voices, and mental health wellness of student athletes.
 

Watch these stories HERE and HERE.

Throughout the summer of 2026, SEIC amplified stories that use soccer's global stage to build belonging.

As a grantee of RWJF, SEIC partnered with U.S. Soccer's legacy initiative, Soccer Forward, who produced a series of films on how soccer builds belonging for individuals and communities across the country.

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In Seattle, SeattleFIFA World Cup 26 produced  "The 19th" which used the World Cup to connect the legacy of Juneteenth to the excellence of Black soccer players. Current and former players shared reflections on Juneteenth, the people who inspired them, the moments that shaped them, and their hopes for the next generation of athletes.

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Watch all these incredible films HERE.