.jpg)
Our Courses
Courses &
Schedule.
Certificate students follow a weekly schedule which thoughtfully guides them through a variety of topics and includes interaction with SEIC’s top-tier faculty as well as fellow students.
Intersection of Sport and Entertainment Philanthropy
Topics & Objectives
-
Review the history of the field
-
Understand how the two industries have been tied together
-
Consider where the industry is headed and opportunities for cross-collaboration
Instructor:
Delivering on Your Mission
Topics & Objectives
-
Identify a systematic approach to delivering on organizational mission
-
Assess readiness of an organization to embark on a new programmatic initiative
-
Describe the importance of assessing program alignment and outcomes
Instructor:
Strategic Planning
Topics & Objectives
-
Recognize barriers to engaging in strategic planning and how to increase the chances of a successful process
-
Understand the key components of the strategic plan
-
Develop techniques to implement the plan and make it a “living” document
Instructor:
Deeper Dive: Defining Your Purpose
Topics & Objectives
-
Compare methods for deciding on and operating to an organizational purpose
-
Explore tools for developing organizational focus
Instructor:
Belonging & Equity
Topics & Objectives
-
Consider your personal perspective and sense of belonging
-
Explore what a continued commitment to inclusion in the workplace looks like now and in the future
-
Recognize the ways in which you are listening to the communities you serve
-
Be able to identify instances of cultural, institutional, and personal bias
-
Better understand how resources and tools can support you in advancing belonging and equity
Instructor:
Internal Communication & Motivation
Topics & Objectives
-
Identify the key groups of stakeholders on your “team” and the best strategies for effectively communicating with each group
-
Demonstrate your ability to leverage internal stakeholders and motivate your team to achieve the mission of your organization
Instructor:
Successful Partnerships
Topics & Objectives
-
Understand the elements of a successful partnership
-
Pinpoint best strategies for entering/exiting partnerships
-
Identify ways to measure a successful partnership
Instructor:
Partnerships/Collaboration
Topics & Objectives
-
Discover trends in collaboration
-
Develop creative and innovative partnerships
-
Validate cross-sector collaboration
Instructor:
Telling Your Story
Topics & Objectives
-
Identify new storytelling ideas for your organization and for your own personal brand
-
Recognize successful messaging to achieve attention and engagement in a saturated market
-
Develop approaches to deliver your message to different audiences
-
Discover trends and innovative opportunities to tell your story
Instructor:
Fundraising & Development
Topics & Objectives
-
Illustrate how the stages of solicitation affect your fundraising planning and strategies
-
Connect fundraising with all areas of your organization
-
Give examples of how your organization measures impact
Instructor:
Deeper Dive: Impact
Topics & Objectives
-
Justify streamlining your investment strategy vs. small contributions to multiple causes
-
Discover why making a large impact in one area is highly effective for decision-making, internal alignment and resource allocation
-
Weigh benefits of scaling your programming
Instructor:
Monitoring and Evaluation
Topics & Objectives
-
Describe & compare differences between monitoring and evaluating
-
Recognize why M&E are critical parts of program planning & execution
-
Discover different types of information can be used to make decisions about tweaks “on the fly” and long-term strategic improvements
-
Identify audiences for your findings
Instructor:
Board Development
Topics & Objectives
-
​Identify responsibilities of a non-profit board
-
Recruit a non-profit board & distinguish member committees
-
Discover trends in board governance
-
Analyze board demographics and board culture
Instructor:
Legal Compliance
Topics & Objectives
-
Recognize potential legal risks, and identify when you need to do further research
-
Explore various non-profit models found in the sports industry
-
Develop a sports event with the proper contractual protections
-
Understand how the tax code applies to sports galas and swag
-
Develop an understanding of the law and confidence about how to operate in its bounds
-
Analyze the impact of laws and regulations on the function of non-profits
Instructor:
AI & Emerging Trends
Topics & Objectives
-
Develop greater awareness and understanding of the emerging trends in Sports & Entertainment Impact
-
Consider new technologies, resources and best practices that directly impact your organization
-
Understand your options for how to adapt and/or maintain your mission amidst AI and other emerging trends
Instructor:
Leading with Confidence
Topics & Objectives
-
Assess your own leadership strengths and opportunities
-
Bolster your confidence as a authentic, powerful leader in sports and entertainment impact and beyond
Instructor:
The Sports & Entertainment Impact Collective is fiscally sponsored by the Edward Charles Foundation (ECF) tax ID # 26-4245043. As a leader in the sports and entertainment impact space, ECF brings credibility and a powerful network to the SEIC community.