Our Courses

Courses &
Schedule.

Certificate students follow a weekly schedule which thoughtfully guides them through a variety of topics and includes interaction with SEIC’s top-tier faculty as well as fellow students.

Intersection of Sport and Entertainment Philanthropy

Topics & Objectives

  • Understand the key areas of overlap in the sports and entertainment impact industries

  • Recognize the resources available across impact which could benefit your organization

  • Develop strategies for effectively leveraging your industry to serve your mission

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Delivering on Your Mission

Topics & Objectives

  • Identify a systematic approach to delivering on organizational mission

  • Assess readiness of an organization to embark on a new programmatic initiative

  • Describe the importance of assessing program alignment and outcomes

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Strategic Planning

Topics & Objectives

  • Recognize barriers to engaging in strategic planning and how to increase the chances of a successful process

  • Understand the key components of the strategic plan

  • Develop techniques to implement the plan and make it a “living” document

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Deeper Dive: Defining Your Purpose

Topics & Objectives

  • Recognize barriers to engaging in strategic planning and how to increase the chances of a successful process

  • Understand the key components of the strategic plan

  • Develop techniques to implement the plan and make it a “living” document

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Diversity, Equity and Inclusion

Topics & Objectives

  • Understand the definition of and differences between “diversity”, “equity” and “inclusion”

  • Study tangible ways to develop DEI policies and practices for your organization

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Deeper Dive: Athletes, Artists + Activism: Social Justice + Political Action’

Topics & Objectives

  • Understanding how to find a voice, cause, initiative or candidate and leverage your visibility to support it. 

  • Provide a roadmap to understand the issue you would like to address, build your knowledge to understand the various elements of the topic, how to do your due diligence before aligning, and how to best use your voice to inspire change. 

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Internal Communication & Motivation

Topics & Objectives

  • Identify the key groups of stakeholders on your “team” and the best strategies for effectively communicating with each group

  • Demonstrate your ability to leverage internal stakeholders and motivate your team to achieve the mission of your organization

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Successful Partnerships

Topics & Objectives

  • Understand the elements of a successful partnership

  • Pinpoint best strategies for entering/exiting partnerships

  • Identify ways to measure a successful partnership

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Partnerships/Collaboration

Topics & Objectives

  • Discover trends in collaboration

  • Develop creative and innovative partnerships 

  • Validate cross-sector collaboration

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Telling Your Story

Topics & Objectives

  • Validate your authenticity

  • Create attention for your work

  • Integrate new channels and trends into your storytelling

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Fundraising & Development

Topics & Objectives

  • Illustrate how the stages of solicitation affect your fundraising planning and strategies

  • Connect fundraising with all areas of your organization

  • Give examples of how your organization measures impact

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New Age of Fundraising

Topics & Objectives

  • Understand the latest fundraising tools and trends 

  • Consider how to strengthen your existing fundraising strategy and grow your donor base without alienating existing donors

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Deeper Dive: Impact

Topics & Objectives

  • Justify streamlining your investment strategy vs. small contributions to multiple causes 

  • Discover why making a large impact in one area is highly effective for decision-making, internal alignment and resource allocation 

  • Weigh benefits of scaling your programming

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Monitoring and Evaluation

Topics & Objectives

  • Describe & compare differences between monitoring and evaluating

  • Recognize why M&E are critical parts of program planning & execution

  • Discover different types of information can be used to make decisions about tweaks “on the fly” and long-term strategic improvements

  • Identify audiences for your findings

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Board Development

Topics & Objectives

  • ​Identify responsibilities of a non-profit board & create board job descriptions

  • Recruit a non-profit board & distinguish member committees

  • Appreciate the reason for Board members to fundraise and give

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Legal Compliance

Topics & Objectives

  • Recognize potential legal risks, and identify when you need to do further research

  • Explore various non-profit models found in the sports industry

  • Develop a sports event with the proper contractual protections

  • Understand how the tax code applies to sports galas and swag

  • Develop an understanding of the law and confidence about how to operate in its bounds

  • Analyze the impact of laws and regulations on the function of non-profits

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Emerging Trends

Topics & Objectives

  • Identify the trends which directly impact your organization

  • Consider new technologies, resources and best practices

  • Understand your options for how to adapt and/or maintain your mission amidst emerging trends

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