Our Courses
Courses &
Schedule.
Certificate students follow a weekly schedule which thoughtfully guides them through a variety of topics and includes interaction with SEIC’s top-tier faculty as well as fellow students.
Intersection of Sport and Entertainment Philanthropy
Topics & Objectives
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Review the history of the field
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Understand how the two industries have been tied together
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Consider where the industry is headed and opportunities for cross-collaboration
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Delivering on Your Mission
Topics & Objectives
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Identify a systematic approach to delivering on organizational mission
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Assess readiness of an organization to embark on a new programmatic initiative
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Describe the importance of assessing program alignment and outcomes
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Strategic Planning
Topics & Objectives
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Recognize barriers to engaging in strategic planning and how to increase the chances of a successful process
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Understand the key components of the strategic plan
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Develop techniques to implement the plan and make it a “living” document
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Deeper Dive: Defining Your Purpose
Topics & Objectives
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Compare methods for deciding on and operating to an organizational purpose
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Explore tools for developing organizational focus
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Diversity, Equity and Inclusion
Topics & Objectives
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How to define diversity, equity, inclusion and equality
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Be able to identify instances of cultural, institutional, and personal bias.
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Better understand how DEI assessments and/or tools can support you in advancing equity and inclusion in your organization.
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Internal Communication & Motivation
Topics & Objectives
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Identify the key groups of stakeholders on your “team” and the best strategies for effectively communicating with each group
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Demonstrate your ability to leverage internal stakeholders and motivate your team to achieve the mission of your organization
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Successful Partnerships
Topics & Objectives
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Understand the elements of a successful partnership
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Pinpoint best strategies for entering/exiting partnerships
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Identify ways to measure a successful partnership
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Partnerships/Collaboration
Topics & Objectives
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Discover trends in collaboration
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Develop creative and innovative partnerships
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Validate cross-sector collaboration
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Telling Your Story
Topics & Objectives
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Identify new storytelling ideas for your organization and for your own personal brand
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Recognize successful messaging to achieve attention and engagement in a saturated market
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Develop approaches to deliver your message to different audiences
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Discover trends and innovative opportunities to tell your story
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Fundraising & Development
Topics & Objectives
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Illustrate how the stages of solicitation affect your fundraising planning and strategies
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Connect fundraising with all areas of your organization
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Give examples of how your organization measures impact
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Deeper Dive: Impact
Topics & Objectives
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Justify streamlining your investment strategy vs. small contributions to multiple causes
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Discover why making a large impact in one area is highly effective for decision-making, internal alignment and resource allocation
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Weigh benefits of scaling your programming
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Monitoring and Evaluation
Topics & Objectives
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Describe & compare differences between monitoring and evaluating
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Recognize why M&E are critical parts of program planning & execution
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Discover different types of information can be used to make decisions about tweaks “on the fly” and long-term strategic improvements
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Identify audiences for your findings
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Board Development
Topics & Objectives
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Identify responsibilities of a non-profit board
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Recruit a non-profit board & distinguish member committees
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Discover trends in board governance
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Analyze board demographics and board culture
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Legal Compliance
Topics & Objectives
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Recognize potential legal risks, and identify when you need to do further research
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Explore various non-profit models found in the sports industry
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Develop a sports event with the proper contractual protections
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Understand how the tax code applies to sports galas and swag
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Develop an understanding of the law and confidence about how to operate in its bounds
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Analyze the impact of laws and regulations on the function of non-profits
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Emerging Trends
Topics & Objectives
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Develop greater awareness and understanding of the emerging trends in Sports & Entertainment Impact
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Consider new technologies, resources and best practices that directly impact your organization
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Understand your options for how to adapt and/or maintain your mission amidst emerging trends
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Leading with Confidence
Topics & Objectives
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Assess your own leadership strengths and opportunities
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Bolster your confidence as a authentic, powerful leader in sports and entertainment impact and beyond
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The Sports & Entertainment Impact Collective is fiscally sponsored by the Edward Charles Foundation (ECF) tax ID # 26-4245043. ECF's fiscal sponsorship services allow SEIC to bring our students, faculty and corporate partners a best in class academic experience. As a leader in the sports and entertainment impact space, ECF brings credibility and a powerful network to the SEIC community.