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Amplification.
Through customized, strategic partnerships, SEIC leverages its expertise and relationships across sports, entertainment and philanthropy to amplify the missions, stories, and impact of its partners.
SEIC has received a grant from the Robert Wood Johnson Foundation (RWJF) to amplify health equity narratives through the power of sports and storytelling.
In partnership with RWJF, SEIC will mobilize athletes, influencers, and industry leaders to elevate stories that often go unheard and expand the infrastructure needed to drive lasting narrative change through sport. SEIC will identify strategic storytelling opportunities tied to major sports moments, increasing visibility for RWJF research and resources, and amplifying stories highlighting health equity. SEIC will engage sports industry leaders through research briefings, industry events, and digital platforms to expand the reach of RWJF tools, resources, and research.
Telling Stories of Belonging
Throughout the summer of 2026, SEIC amplified stories that use soccer's global stage to build belonging.
As a grantee of RWJF, SEIC partnered with U.S. Soccer's legacy initiative, Soccer Forward, who produced a series of films on how soccer builds belonging for individuals and communities across the country.
In Seattle, SeattleFIFA World Cup 26 produced "The 19th" which used the World Cup to connect the legacy of Juneteenth to the excellence of Black soccer players. Current and former players shared reflections on Juneteenth, the people who inspired them, the moments that shaped them, and their hopes for the next generation of athletes.
Watch all these incredible films HERE.
Already Listening:
How Sports Can Amplify What Gen Z Cares About
Gen Z is tuned in and new research shows that sports and gaming are uniquely positioned to reach them on the issues they care about most.
On April 29, 2026 SEIC brought together RWJF's national teen survey on sports, gaming, and social issues with Parity's research on Gen Z fandom and women's sports, bridged by the voice of Emma Schieck, 2x Paralympic Gold Medalist on the U.S. Women's National Sitting Volleyball Team and reigning World Cup Gold Medalist and MVP. Learn why Gen Z is inclined to start conversations after athletes speak up. Together, these findings offer sports industry leaders and those working to reach Gen Z with a roadmap for translating what this generation is telling us into meaningful action.
To watch the webinar click HERE.