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SEIC WORKSHOPS

Custom Workshops.

SEIC Workshops purposefully bring together targeted sports & entertainment impact communities to cultivate conversation & provide tangible tools for attendees to bring back to their organizations, staff, clients or teams. 

SEIC has developed and led custom workshops at national events, conferences and in collaboration with corporate partners.

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MLB Katy Feeney Leadership Awards Professional Development Series

In partnership with Major League Baseball, SEIC developed a custom professional development series for the Katy Feeney Leadership Awards program.  

Annually through the program, MLB recognizes one exceptional female employee in the front office at each of the 30 MLB Clubs, one from the Office of the Commissioner, and one from MLB Network to support career development, networking, and opportunities for advancement.

SEIC, in collaboration with Major League Baseball, will deliver a series of interactive discussions, both in person and virtually, as part of this program. These discussions will focus on vital topics such as leadership and mentorship, designed to empower and inspire these impactful leaders to continue changing the game.

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Leading from Within - Leadership Skills for Sports Impact Professionals

In October 2022, SEIC collaborated with the USTA Foundation to present at their inaugural Impact Conference in Orlando, Florida. 

In order for sports impact professionals to be effective and impactful leaders in the communities they serve, they need to hone their personal leadership skills as individuals and within their organizations. 
 
This interactive session provided an opportunity for hundreds of leaders from the National Junior Tennis and Learning network to prioritize their own professional development and leadership work. Attendees engaged in guided exercises which encouraged authentic, confident leadership. 

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Strategic Philanthropy for Sports Professionals 

During summer 2021, SEIC worked with RBC Wealth Management on a series of workshops for their high net worth athletes, including their family members and managers.

SEIC developed and executed sessions on Effective Giving and Family Dynamics to help athletes and their management teams with legacy building.

The Effective Giving session invited attendees to:

  • Reflect on why you give back and imagine the impact you can have

  • Determine the benefits of effective giving

  • Compare options for giving back

  • Recognize importance of building a trusted team

  • Discover tools to help narrow your focus

  • Evaluate the impact of your giving & its sustainability

  • Examine emerging trends

The Family Dynamics session focused on:

  • Understanding and troubleshooting common challenges when engaging in philanthropic work with family

  • How to create balance when family is involved 

  • “Avoiding avoidance” - what it is and how to manage it

  • Opportunities and techniques for successful family involvement in celebrity and athlete philanthropy 

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Beyond the photo op: engaging sports in effective and meaningful partnerships

In May 2018, SEIC hosted a session titled "Beyond the photo op: engaging sports in effective and meaningful partnerships" at the annual Engage for Good Conference in Chicago.  Featured speakers included the following:

 

  • Melanie LeGrande, Vice President of Social Responsibility, Major League Baseball

  • Sue Petersen, Executive Director, Giants Community Fund, San Francisco Giants

  • Matt Doubleday, Senior VP of Marketing, Wintrust Financial

Sports plays a powerful role in everything from uniting communities to influencing consumer behavior, but too often the focus is on photo ops and one-time events or activations.  This session shared personal experiences and offered guidance on risks and opportunities to consider when engaging in a sports partnership, as well as tangible suggestions for going “beyond the photo op”.  

 

Attendees walked away with a better understanding of:

  • the benefits and risks of working with a sports property (athlete, team, league or brand)

  • new ideas for working with sports entities and leveraging the power of sport to maximize the impact of your work

  • how to build a case for effective sports partnerships that are measurable and sustainable

  • when is it NOT a good idea to partner with a sports brand?  Warning signs that you should stay away!

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Leading from Within - Leadership Skills for Sports Impact Professionals

In March 2018, SEIC led a session titled "Leading from Within - Leadership Skills for Sports Impact Professionals" at the annual U.S. Soccer Foundation Urban Soccer Symposium in Washington, D.C..

 

Sports has become one of the most popular and powerful tools in modern culture for uniting communities and equipping individuals from all backgrounds with valuable life-skills, but before nonprofit professionals can be effective and impactful leaders in the communities they serve, they need to hone their personal leadership skills as an individual and within their organizations.

 

This interactive session helped attendees recognize and assess their leadership strengths and opportunities. The session included a special focus on leadership techniques which aid organizations in gaining and retaining staff members and volunteers.

The Sports & Entertainment Impact Collective is fiscally sponsored by the Edward Charles Foundation (ECF) tax ID # 26-4245043. ECF's fiscal sponsorship services allow SEIC to bring our students, faculty and corporate partners a best in class academic experience. As a leader in the sports and entertainment impact space, ECF brings credibility and a powerful network to the SEIC community.

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